1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - Gone!...
If your webpage doesn't load quickly enough that is just what happens. Research into website visitor behaviour has shown that if your webpage is not loaded within 8 seconds then your visitors will leave and go to a quicker loading website.
Many of these speed factors are within control of the website owner, can easily be modified and any problems easily rectified giving your website a better chance when external factors are taken into account
Google specifically uses page loading times in their Adwords algorithm which means that a faster webpage can cost you less per click over time.
Faster loading web pages also make your site easier and quicker to spider and index and who is to say that page loading times are not a factor in search engine algorithms
When optimising your webpage loading time you are also minimising the amount of data being transferred to the web browser which in turn cuts down the amount of bandwidth used on your server: cutting down bandwidth costs and allowing you to serve more visitors
We (a Cambridge web design company) developed the website speed check tool below to test websites' speed* and highlight issues in how they work so we can resolve the problem of slow-loading pages and ensure that potential customers are not thrown away for no reason.